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ALALA is a luxury women’s activewear brand with a sophisticated downtown attitude that was created for precisely the way we live today. Taking inspiration from New York City life, those who demand both the best in fashion and function from your gear. You will want to pick these pieces out of your closet first, regardless of where you’re headed once you’re out the door. A-list celebrities such as Ellie Goulding, Reese Witherspoon and Naomi Watts have been photographed in Alala outfits.

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